Supermac's Has Declared War On McDonalds With A Very Bold Move

Supermac's and McDonalds are big rivals. It's no secret. In fact they're even involved in a legal battle over the trademarking of many things 'Mc' related but in terms of marketing on the ground, things have just been turned up to 11.

That's because Supermac's have taken to advertising outside some McDonalds establishments with a very cheeky billboard.

In case you can't make out what the side of that lorry says, this bus stop ad leaves you in no doubt.

Yep, the pride of Galway are facing McDonalds head-on and they're making no secret of it.

You're in the great game now, as Tyrion Lannister put it and going by their director, Pat McDonagh's comments, when speaking to the DailyEdge.ie, they won't be backing down:

They’ll be popping up occasionally outside McDonald’s around the country for the foreseeable future ... They’ve been doing it to us so maybe it’s time to hit back a little.

Things are really going to hot up with Daenerys Snackbox of the House Targaryen arrives with her chip breathing dragons.

hat-tip: DailyEdge.ie