Ronseal Celebrates 21 Years Of Its Famous Strapline – By Dropping it

We’re all familiar with Ronseal’s famous strapline: “Does Exactly What It Says On The Tin.” Well after twenty-one years, they’ve decided to bid farewell to the old and welcome the new. A few meticulous tweeters had pointed out that the line wasn’t exactly accurate anymore, seeing as the ranges are available in an array of different packaging rather than just tins.

Thus, the new line was born: “Does Exactly What It Says On The Rotund 203.48mm By 189.12mm Vacuum Moulded White Polypropylene Copolymer 5 Litre Labelled Bucket.” Perhaps not as catchy, but we’d like to see those tweeters find an inaccuracy there!

Speaking about the changes, a spokesman for Ronseal, said: “The new strapline might not be as memorable as the old one but it is certainly more honest. We hope now the general public will continue to admire our approach - and trust our marketing as much as our products”.