Regardless of whether you think it's too early or not the Marks & Spencer Christmas advert is here. This outing sees Paddington bear inadvertently stumble across a thief who he thinks is Santa and conspires to 'help' him give back all the presents he has stolen.
While the concept is fairly mushy and unbelievable (it is a Christmas ad after all), the ad certainly does have a lot of charm and the addition of Paddington Bear was definitely a good choice.
Here is the advert which went out on Youtube today:
It seems the ad is getting a favourable reaction on social media too.
@marksandspencer you nailed it!!! Biggest Christmas add coup ever! I don’t think I could love this more! Paddington! He’s the nations hero! #nailedit #PaddingtonBear #MarksandSpencer https://t.co/azVFDRncH1
— Emily van der Waals (@MrsEvdW) November 7, 2017
— EMMA (@emmm_buxton) November 7, 2017
— Sophie Edwards (@sophie1ed) November 7, 2017