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The Underwhelmed Reaction To This Years John Lewis Christmas Ad

John Lewis has made a name for itself over the years for being the top dog when it comes to Christmas ads. From the man on the moon to the boxer on the trampoline, monty the penguin, each year they manage to knock it out of the park. Until now.

This year sees a child struggle to stay awake after playing with 'Moz' the monster all night. The festive advert is directed by Michel Gondry (of Eternal Sunshine Of The Spotless Mind fame) and cost seven million pounds to make.

Here is the video below:

On social media people have been queuing up to vent their disappointment at this year's effort:

The youtube reaction wasn't much better:

What did you make of this year's effort?

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