31-year-old accountant Gerry Dunne has made a special effort this month to cultivate a ronnie in keeping with Movember: an annual event that takes place every November to raise awareness for men's health issues, such as prostate cancer, testicular cancer and men's suicide.
However Dunne is deciding to forego the altruistic aspect of the event instead focusing entirely on looking cool, appearing compassionate and above all 'down with the kids'.
Dunne spoke to College Times about his choice to reject any charitable aspect of the Movember phenomenon:
I was never interested in any of that craic. Collecting money, doing sky dives, mini-marathons, fuck that for a game of soldiers. But I was keen to see what I'd look like with a moustache, and Movember is the perfect cover for a guy like me who's a bit afraid of putting himself out there 'ronnie-wise'.
When asked if anyone had called Dunne out on his stance, he revealed that if people ask him how much money he's raised he simply lies to their face:
I just look them dead in the eye and say 'god it must be touching 500 quid at this stage, what with the coffee morning I had last weekend'. Usually they'll give me a big pat on the back and give me a tenner. I then use that tenner to buy a big bag of cans down the offy. They think they've helped a good cause and I get a big bag of cans. It's a win-win.