After years of speculation, Apple has finally unveiled its new Apple products and business ventures. The wildly successful tech company has set out its plans to move into the market for a streaming service Apple TV+ set to rival online streaming giants Netflix.
This new brand development was announced by CEO Tim Cook at a press event held at the Steve Jobs Theater in California.
Apple Streaming Service Apple TV+
Apple TV+ which is coming this Autumn will have exclusive original shows, movies and documentaries. This star-studded event had a celebrity line up that would but the celebrity endorsement for Fyre Festival to shame.
— Apple TV (@AppleTV) March 25, 2019
Steven Spielberg announced he would be creating an Amazing Stories reboot for Apple TV+. Reese Witherspoon, Jennifer Aniston, and Steve Carell also took to the stage to discuss their Apple original drama series The Morning Show. Some more celebrities that were in attendance at the event were Game Of Thrones and Aquaman star Jason Momoa, filmmaker J.J Abrams and even Sesame Street's Big Bird. Ophrah also took to the stage to announce her collaborations with Apple TV + with two documentaries currently in the making, as well as a new format for her book club.
In addition to this announcement of the new Apple streaming service, Apple revealed an all-new Apple TV app and Apple TV channels which will be available in May of this year. According to the Apple press release, the all- new Apple TV app brings together the different ways to discover and watch shows, movies, sports, news and more in one app across iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices. Apple TV+ will allow customers to only pay for the channels they want.