In a new study by 3 Mobile, Irish smartphone users spend 2.2 million hours on their smartphones every day.
Streaming almost 350,000 movies on Netflix, uploading 40,000,000 #Selfies to Facebook or Instagram, streaming approximately 20,000,000 songs on Spotify, and watching almost 170,000 cat videos on YouTube. This combined data usage would equate to 212,320GB or 206.4TB every day.
The survey reveals that almost half the population now owns a smartphone with ownership increasing by a massive 53% in just one year.
In addition to a huge increase in smartphone ownership, Irish people are spending more time online than ever before. Irish people are spending 140% more time online on their smartphones than they did just two years ago.
The time spent using desktop and laptops has plummeted by 22%. Smartphones, on the other hand, are commanding 64% more of Irish people’s online time than last year.
Ownership
- Smartphone ownership is at 49% in Ireland
- 50% of adult males own smartphones in Ireland
- 48% of adult females own smartphones in Ireland
Habits & Trends
- In total the Irish adult population spends 8million hours online everyday (outside of working hours)
- In total the Irish adult population spends 2.2 million hours online on smartphones everyday (outside of working hours)
- On average Irish smartphone 68 minutes per day on smartphones (outside work hours)
- 46% of the adult Irish smartphone users check their smartphones before getting out of bed
- Over two thirds (68%) of the adult Irish smartphone users check their smartphones before breakfast
- 31% of Irish people have sent a text they wished they hadn’t after a night out
- 78% of Irish smartphone users emails on their smartphones everyday
- 64% of Irish smartphone users check social media on their smartphones everyday
- 34% of Irish smartphone users watch videos/YouTube on their smartphones everyday
- 72% of Irish smartphone users look up websites on their smartphones everyday
- 34% of Irish smartphone users use Instant Chat on their smartphones everyday
