By now, it's safe to say that most people (or 36 million anyway) have seen the 'Look Up' video that was released 2 weeks ago on Youtube. The video is a clever little rap/rhyme about why we should all look up from our phones and be present in the lives we were blessed with bla bla and so on.
Sean Burke, who we think is just the business, has very quickly put together a parody of this video, arguing that looking up from your phone really isn't all that great.
If you haven't seen the original, catch it here. Subscribe to Sean here.
