The earnings of TikTok's biggest stars have been released, and they are raking it in.
It's been a strange couple of weeks for TikTok. Last week, US President Donald Trump threatened to ban the ever-increasingly popular video app in the States. Days later, Forbes revealed how much money 7 of TikTok's biggest stars brought in last year. And it's a lot of money.
These content creators have recently begun monetising their content through brand deals and the sale of their merchandise. Each TikTok star on the list made over $1 million dollars last year. It'll be interesting to see how much money these stars make if TikTok is banned in the States.
The Highest Earning TikTok Stars:
1. Addison Rae Sterling
TikTok's top-earning star Addison Rae brought in an estimated $5 million last year. Addison Rae consistently posts goofy dance videos to the app and has accumulated a following of 54.1 million. This, in conjunction with her new makeup line Item Beauty and her sponsorship deals with Spotify and American Eagle, has skyrocketed her to global stardom and resulted in her making a lot of money.
Watch Addison Rae here.
2. Charli D'Amelio
In second place is Charli D'Amelio who first posted to TikTok in June 2019. She saw a series of her dance videos go viral during the summer and shortly after she featured on The Tonight Show Starring Jimmy Fallon and was making sponsored content for the likes of EOS cosmetics. She even featured in a Super Bowl ad! Charli raked in $4 million last year and she only turned 16 in May!
Watch Charli D'Amelio here.
3. Dixie D'Amelio
Charli's sister, Dixie, is just behind her on the list, earning a whopping $2.9 million! Dixie appears in many of Charli's TikToks and vice versa and their fame is very much intertwined. The two D'Amelios have struck a major brand deal with Hollister and cosmetics company Morphe. Dixie has also begun her music career, releasing her first single 'Be Happy' which became the No. 1 trending video on YouTube.
Watch Dixie D'Amelio here.
4. Loren Gray
Loren Gray has amassed a following of 46.2 million on TikTok and had the biggest fanbase until earlier this year. This led her to landing sponsored content with huge brands such as Burger King, Skechers and Hyundai. Now she is focusing on her deal with cosmetics company Revlon. Loren earned $2.6 million between 30 June 2019 and 30 June 202o.
Watch Loren Gray here.
5. Josh Richards
Josh earned his $1.5 million through sponsorship deals with Reebok and merchandise line, House Party, as well as through YouTube revenue. Aside from these traditional means of income, Josh also went on to co-found a talent management company, TalentX, and his own drink business - Anti Energy. Josh also joined the 'Sway House', home to a number of big TikTok stars and influencers. However, Josh soon left the house saying "it was chaotic there."
Watch Josh Richards here.
6. Michael Le
20-year-old Michael is the co-founder of another TikTok collective - the 'Shluv House'. Two of his videos from earlier this year feature him dancing on a descending escalator and have become two of the most watched videos on the app. They accumulated over 428 million views together. Michael teams up in a lot of videos with his five-year-old brother Jonathan, who himself has gathered a huge following on TikTok. Michael earned $1.2 million last year and has 36.2 million followers.
Watch Michael Le here.
7. Spencer X
Spencer aspires to be the first big-time celebrity beatboxer. He joined TikTok in February 2019 and a few months later he was in LA trying to make a career from his millions of followers on TikTok. Then came sponsorship deals from Oreo, Uno and Sony. He raked in $1.2 million last year. Now, he is working on what he hopes becomes his first singles.
Watch Spencer X here.