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Does Ireland's Most Popular Hair Colour Show We've Reached Peak Stupidity?

Does Ireland's Most Popular Hair Colour Show We've Reached Peak Stupidity?

Remember when women and men all over the world would run to the pharmacy to get hair dye when they saw just one grey hair? Fast forward to um... NEVER, BECAUSE THAT STILL HAPPENS. People still hate getting grey hairs. So why then is dyeing your hair grey the cool thing to do nowadays? According to beauty experts, grey is the most popular hair colour in Ireland, and the world with sales of grey hair dye seeing the biggest increase this year among women aged between 22 and 28.

But why? Megan Potter, the head of beauty at Superdrug, told Byrdie "younger customers are going for metallic grey, recognising that it's a very graceful, sophisticated, look".

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Byrdie reckons that grey works well with any skin tone. Sigh.

Also read: Broke After Christmas? This Dream Job Will Pay You To Eat

Emma Greenbury
Article written by
Emma is an editor and writer from Brisbane, Australia and has been living in Dublin since September 2016 after she decided warm weather and beaches were overrated. She now wears three pairs of trousers every day and loves it.

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