Skincare is something that a lot of young people don't concern themselves with. Mostly, this is down to the fact that skincare products are crazy expensive and just aren't within most students' budget. Well, that's about to change.
'The Ordinary' is a skincare brand that everyone is hyping about and for good reason. They don't test any of their products on animals but all of their products are surprisingly affordable – but how?
Some things in the world just seem to have everything going for them. Azelaic Acid is one of those things. You probably don't know that there is Azelaic Acid on your skin as you are reading this post even if you don't use treatments containing this amazing ingredient, because Azelaic Acid is produced naturally by yeast that lives on healthy skin. Found also in grains, Azelaic Acid brightens the skin tone while visibly improving the evenness of skin texture and reducing the look of blemishes. It is a multi-functional support ingredient for all skin types and also acts as an effective antioxidant. And while most acids cause redness, Azelaic Acid is also shown to reduce the looks of redness and of rosacea. The Ordinary offers Azelaic Acid Suspension 10% which offers a high-purity grade of this amazing ingredient in a lightweight cream-gel system suitable for all skin types (30ml, UK£5.50, US/CA$7.90). (PS1 As this formula is a suspension to offer optimal stability, very small amounts must be used and ideally at bedtime. PS2 We cannot ship Azelaic Acid to some markets due to local regulatory limbos; we can instead ship you a baseball bat so you can beat up local authorities for being a few generations behind the rest of the world. We have 5 baseball bats available on a first-come, first-served basis. If you are interested in one, please DM us.) ?❤️
According to their website, they aim to supply an "evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare". Basically, they aim to break down the bullshit that expensive skin care brands carry out and make use of ingredients that have been around for a long time and shouldn't be so overpriced.
Their products include things like pure Retinol, (€6.70) a Mild Lactic Acid Superficial Peeling Formulation (€6.50) and cold-pressed Rose Hip Seed Oil. (€9.80) All of their stuff is scientifically verified and work wonders for your skin.
If you date plant oils in your skincare routine, get ready to get engaged to 100% Plant-Derived Squalane now available from The Ordinary. Squalane may sound like a boring thing but it actually is a simple thing that does so much for skin and hair that we can just go on and on without end. It is a natural hydrocarbon that is present in the skin, helping to prevent loss of hydration and to improve suppleness. Unlike plant oils, Squalane is completely non-greasy, is exceptionally pure and stays stable in varying UV, temperature and oxidative conditions. Its non-comedogenic emollience hydrates while improving visible elasticity and texture. If you use it on your hair, it offers heat protection, stops moisture loss and prevents breakage. We basically use it everywhere. Our Squalane is 100% pure, 100% colourless, 100% odourless, 100% non-greasy and comes from 100% sustainable plant sources. You will 100% fall in love with it from the very first date. (30ml £5.50/$7.90).
If this tickles your fancy, you'll be even happier to know that they're branching out into makeup. This includes foundations in 21 shades which all include SPF 15. You can choose between their serum formula – which is lighter coverage, or else their full coverage foundation which is slightly pigmented.
Colours has (or debatably have) arrived! All 42 of them! Colours is an evolving collection of colour formulations from The Ordinary. The offering begins with lightweight Serum Foundations and highly-pigmented Coverage Foundations with each form available in a comprehensive shade range across 21 shades. Serum Foundations are very low in viscosity and offer moderate coverage that looks natural with a very lightweight serum feel. Coverage Foundations contain higher pigment levels in a non-oily cream texture but still offer a smooth finish that avoids the heavy makeup look that can make skin appear more aged. The pigments used in both formats are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. Both formulations offer SPF 15 protection that's mineral-based and avoid the use of chemical sunscreens entirely. The formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union initially while regulatory processes for claiming SPF in other markets are carried out individually. Serum Foundations: £5.70 (UK)/$6.70 (US/CA); Coverage Foundations: £5.90 (UK)/$6.90 (US/CA). (Hint 1: it's April 1st. Hint 2: Monkeys are always late. Hint 3: It's all coming mid April because everyone wanted pumps instead of droppers and caps ?) ?❤️
All their products come in super-minimal packaging and stay true to the brand's focus. The Ordinary is the skincare brand that is going to change the face of the industry – we promise. Check them out here.
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