Well this was always somewhat inevitable.
In an era where Conor McGregor turns pretty much everything he touches into solid gold (bar his opponents' faces, of course), it was only a matter of time before something like this happened.
And – unless he's trolling the world in style – we've finally reached that nadir: Conor McGregor is flogging limited edition cans of Monster Energy drink for an utterly batshit crazy $75k a can.
He announced the news in an Instagram post
Promising that the cans will 'take the head clean off your shoulders' – much like Conor himself – he goes on to explain that they're available only while stocks last.
Early Christmas present, anyone?