We all love Lush's brilliant soaps. But it's good to know the brands you love also have a social conscience.
Over the weekend, Lush launched a koala-shaped soap to raise funds for animal rescue group Bush Animal Fund, which is working to cope with what the Australian bushfires have done to the natural habitat Down Under.
Here's the blurb that appeared on the Lush website:
An estimated one billion animals have perished since the bushfires in Australia began last September. Many species endemic to Australia, including the koala, have suffered significant losses to their populations. To help, we’re launching this limited edition koala-shaped bar in the same scent as our bestselling Outback Mate soap. 100 percent of the purchase price (minus taxes) goes to grassroots organizations working in animal rescue or land restoration through the newly-established Bush Animal Fund. As for the soap itself? This sudsy showertime mate will give you a cheery blast of chill thanks to plenty of eucalyptus infusion, peppermint oil and plenty of hydrating coconut oil to keep limbs soft and supple. What's not to love?
10,000 of the koala soaps were issued, and amazingly, all 10,000 sold. This means that Lush raised $70,000 (USD) for the Australian animal charity.
"As a business that cares deeply for animals, people and the planet, responding to the bushfires in Australia with funding support to impacted wildlife is simply the right thing to do,” Tricia Stevens, LUSH Manager of Charitable Giving and Ethical Campaigns, said.
This is a great story. Hopefully more koala soap will come on the market soon so more people can support this great cause.