If there's anything we need more of, it's Americans. Gosh, Ireland is sparse when it comes to people from the US don't you think? Well thank God then for the new Tourism Ireland ad aimed at American tourists.
The new ad showcasing all Ireland has to offer will be run on History channel, Food Network, Discovery Channel, National Geographic and BBC America to an audience of around 255 million 'Mericans. Shiiit!
It'll be on TV for four weeks along with social and online ads aimed at getting our Atlantic neighbours over for the summer.
According to Tourism Ireland, in 2016, Ireland welcomed around 1.6 million American and Canadian visitors, and they're hoping more airline seats than ever before between the US and Ireland, a strong dollar and destinations such as the Wild Atlantic Way, Ireland’s Ancient East, Dublin, the Causeway Coastal Route and Titanic Belfast will draw in visitors.
Alison Metcalfe, Tourism Ireland’s Head of North America, said:
“We’re excited to kick off our 2017 promotional programme with a high impact, national TV campaign, to continue to build awareness of the island of Ireland as a premier and ‘must visit’ vacation destination. In 2017, Tourism Ireland will create ‘stand out’ for Ireland in the US, highlighting iconic experiences like the Wild Atlantic Way, the Causeway Coastal Route, Ireland’s Ancient East, Belfast and Dublin. Screen tourism will also remain a priority, as we continue to capitalise on our connections with Star Wars and Game of Thrones.”
Take a look at the ad and tell us your thoughts: