We just love when brands go all petty on Twitter, and today was no different. Netflix tweeted Hulu in response to a Twitter ad by the rival streaming service, which read, "Streaming only on Hulu. Not on Netflix." As the saying goes, however, if you mess with the bull you're going to get the horns.
As with most big brands, Hulu decided to throw their competitor some shade and put up this short video on their Twitter;
— looking for hulu (@hulu) April 14, 2017
This is pretty standard for companies, I think we can all agree on that. Then all of a sudden, Netflix came back with possibly one of the most brutal replies of all time;
Welcome to your tape https://t.co/juAMcd0jjU
— Netflix US (@netflix) April 18, 2017
Unless you've been living under a rock, you'll know that '13 Reasons Why' is one of the hottest shows Netflix has at the moment. The tape refers to the audiotapes Hannah sends to the 13 people who led her to take her own life. It basically assumes Hulu is bullying Netflix as well as quoting one of their most successful shows to prove how much better they are.
Due to the show's sensitive subject matter, not everyone was thrilled with Netflix choice of words, but overall it seemed everyone enjoyed their petty rivalry.
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