When you think of Captain Birds Eye, what words spring to mind? Childhood nostalgia, elderly seafarer... beefcake? That may be so after you see Birds Eye's new choice to play their iconic sea captain.
The new role of Captain Birds Eye has been taken over by Italian actor Riccardo Acerbi, after a "rigorous audition process" where the seafood company were impressed by the 56-year-old's "genuine approach to portraying the captain and his love of the sea". Fair play to him.
They claim the new captain has "an affinity for water sports including sailing and canoeing" which will give him "necessary seafaring qualities required by the Captain." Sounds like a match made in heaven.
Check out Acerbi in the role below:
He replaces British actor Mark Fletcher who took over in 2017 after he himself replaced fishery worker Mitch Commins, who took on the role aged 68, in 2016.
Viewers of the new ad were taken aback by the Captain's sultry new look:
New Captain Birds Eye is a bit of a #SilverFox! #CaptainBirdsEye pic.twitter.com/VSAOLjeN1u
— glamgeek.co.uk (@GlamGeek) January 9, 2018
Cameron Moffat suddenly got a hunger on her after seeing the Italian:
Seeing the new #CaptainBirdsEye like....https://t.co/5KWc4VzbSN pic.twitter.com/3EWAt31ynd
— Cameron Moffat (@cam_moffat21) January 9, 2018
Announcing the new Captain @BirdsEye#captainbirdseye pic.twitter.com/B7ypWXmFWP
— James Kirkup (@james_kirkup) January 9, 2018
Suddenly, the allure of a fish finger has never been so strong! Aye aye, new #CaptainBirdsEye pic.twitter.com/9ZYvrVVjtd
— Anne King (@WestDorsette) January 9, 2018
Sudden crave for fish fingers. Hello #CaptainBirdseye! ? pic.twitter.com/oiDDmtzGyx
— Nicola Hume (@Nicola_Hume) January 9, 2018
Guy Pewsey is prepared to go to extreme lengths to get the attention of the silver fox:
Well helloooooooo new Captain Birdseye *pretends to drown* pic.twitter.com/p7Z5nL6Tv9
— Guy Pewsey (@guypewsey) January 9, 2018
New Captain Birdseye looks like he's just stepped out of an M&S catalogue! No great surprise that they share the same ad agency :) #WeekendSailor #SmartCasual pic.twitter.com/bNduD68GPj
— Katy Cosh (@KatyCosh) January 9, 2018
While we're on the subject, what other fictional icons could do with a makeover? Santa with a six-pack? A lean Michelin man? A behind the make-up look at Ronald McDonald? Answers on a postcard.