Women's Aid Warn Love Island Viewers Of Adam's Abusive Behaviour

Women's Aid Warn Love Island Viewers Of Adam's Abusive Behaviour

Women's Aid are calling Love Island's Adam Collard out on his treatment of women on Love Island, and how he is showing some attributes typical of a potentially emotionally abusive partner.

Women's Aid have made claims that Adam has shown clear examples of abuse within the villa, and is urging viewers to be aware of his actions and to watch what he's doing very carefully, in order to promote awareness of domestic abuse.

Women's Aid are criticising his actions toward both Kendall and Rosie, stating that he manipulated both of the girl's emotions, and used their insecurities to turn the blame on them instead of admitting he had been cruel.

Kaite Ghose, Chief Executive of Women's Aid said:

“On the latest series of Love Island, there are clear warning signs in Adam’s behaviour. In a relationship, a partner questioning your memory of events, trivialising your thoughts or feelings, and turning things around to blame you can be part of pattern of gaslighting and emotional abuse."

Time and time again Adam has used the excuse that the girl had not been a good partner to him, that she hasn't given him any reason to carry on the relationship, and that her insecurities have caused him to question their relationship. Each time, after flirting with other girls, he has told his partner that her belief that he has an interest in another girl has ruined their relationship, and then has gone off to pursue that girl after shifting the blame on his partner and causing her serious emotional stress.


“Last night, Rosie called out Adam’s unacceptable behaviour on the show. We ask viewers to join her in recognising unhealthy behaviour in relationships and speaking out against all forms of domestic abuse – emotional as well as physical. It is only when we make a stand together against abuse in relationships that we will see attitudes change and an end to domestic abuse.”

Although Love Island is a mainstream reality TV show, it has brought up a number of different everyday issues to do with relationships, society and mental health. Women's Aid urge Love Island viewers to make themselves aware of what they're watching, so they may be able to notice early signs of abuse in their own, their friend's or their family's relationships.

If you or someone you know is experiencing abuse in a relationship, call the Freephone 24/7 National Domestic Violence Helpline on 1800 341 900 or visit

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Grainne Sharkey

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