You've probably heard of Joe Wicks, and seen his short clips on Instagram of him shouting "AND THAT RIGHT THERE IS LEAN IN 15"? Ring any bells? Tanned? Curls? Wearing only a towel after a post workout shower? No? Come on! Anyway, incase you've been living under the sea or in space for the last few months- he's an Instagram celebrity and he is absolutely RAKING it in.
Unsurprisingly, he's a fitness guru (and he's gorgeous. like unbelievably so- the smile, the eyes, he's like a curly haired angel) He has over a million followers and is known as The Body Coach. He's released a best-selling cookbook, and has a 'Lean in 15' plan that thousands of people all over the world are following. Joe is a busy man.
He told The Mirror:
I'm passionate about what I do, and getting people coming up to me in the street or at book signings and telling me I've changed their lives - that's what motivates me.
He says that all of his healthy meals can be cooked in 15 minutes and it's proven to be a hit with the public. He says;
It's incredible how my life has completely changed. A couple of years ago I had about four followers and was putting out all this free content for so long, putting myself out there to be laughed at and criticised. I never realised you could monetise Instagram. I just wanted to help people. But I have 500 people signing up to my plan every day, and the business keeps growing and growing. I think the reason I've become successful is because I never set out to make money.
Good for him! PS- He has a long term girlfriend called Caroline. :'(
Video: The Body Coach On How To Eat More And Lose Weight | Good Morning Britain
Credit: Good Morning Britain