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The internet account that has built a following of over 220,000 people since its inception last year has decided to call it a day.
The Instagram, known as Bloggers Unveiled, became a talking point for thousands of people after the anonymous user posted "call outs" on misleading advertising, fake certificates and dangerous driving by Irish influencers.
The anonymous account user, who - it is being speculated online - may be a person who trolled popular accounts for a number of years, posted a goodbye message on Wednesday morning. In the message Bloggers Unveiled thanked their audience and revealed they did not want to be involved in the account any more as things had turned "nasty, toxic, vindictive and unhealthy".
If we're to believe everything the account has shared, the recent campaign to reveal their identity involved the Gardaí who were alerted to death threats made to an individual accused of being Bloggers Unveiled:
Is this the last we'll be hearing about BU? It's doubtful.
