Penneys' New Makeup Collection Is To Die For

Penneys' New Makeup Collection Is To Die For

Penneys have really upped their game in every aspect when it comes to cosmetics. With crazy good dupes for the likes of Anastasia Beverly Hills highlighter palettes; Benefit's 'precisely My Brow' eyebrow pencil, and lip kits that give Kylie Jenner a run for her money, we were very excited to hear that they were releasing a new collection!

Irish influencers took to snapchat and Instagram during the week to share exclusive pictures from the event and we were absolutely swooning! Not only did the products look incredible from the snaps, so did the venue. The launch took place in the RHA Gallery in Dublin and it looked slick af. @mylahmorales, (The Glaminator) also attended the event and did demos there. Can I be invited to the next launch pretty please?

Check out these sneak peaks of some of the products that are launching in store this week! Do we spot some dupes for KKW Cosmetics?!

Check out the venue, I wasn't lying when I said it was slick..


The new collection is called 'Lets Get Nude' and is launching in stores this week. Keep an eye out and be quick because something tells me that it wont stay on the shelves long!

See Also: 10 Things That Never Happened If They Weren't On Snapchat

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Mary Stafford

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